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Privacy policy
In short: we collect what you send us through the contact form, the campaign details of your visit if you send the form, and analytics only if you accept cookies. We never sell personal information.
Who we are
Lulo Marketing is a digital marketing agency based in Vancouver, British Columbia, Canada. This policy explains what personal information we collect through lulomarketing.ca, why we collect it, and the choices you have. We follow British Columbia’s Personal Information Protection Act (PIPA) and, where it applies, Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
What we collect
Information you give us
When you send our contact form, we receive your name, email address, phone number (optional), business website (optional), the service you are interested in and your message.
Campaign details
If you reach our site from an ad or a tagged link, your browser keeps the campaign details of that visit: the utm_source, utm_medium, utm_campaign, utm_term and utm_content tags, ad click identifiers (gclid, gbraid, wbraid, fbclid, ttclid, msclkid), the first page you landed on and the website that referred you. These stay in your browser and are sent to us only if you submit the contact form, together with the address of the page you sent it from. They tell us which campaigns bring enquiries.
Analytics, only if you accept
If you press Accept in the cookie banner, Google Analytics 4 records how the site is used: pages viewed, time on page, device and browser type, approximate location (city or region) and how you found the site. We see this information in aggregate reports. If you decline, Google Analytics does not set cookies, and Google may receive only limited, cookieless signals that do not identify you, as described in Google’s consent mode documentation.
Technical information
Like every website, our hosting provider receives technical information such as your IP address, browser type and the pages requested, so it can deliver the site and protect it from attacks.
How we use your information
- To reply to your message and discuss our services with you.
- To provide services if you become a client.
- To understand which pages and campaigns work, and improve the site (with your consent).
- To measure our own advertising (with your consent).
- To keep the site secure and working.
We do not sell your personal information, and we do not use it to make automated decisions about you.
Cookies and similar technologies
Cookies and browser storage are small pieces of information saved in your browser. This site uses:
| Name | Set by | Purpose | How long |
|---|---|---|---|
lulo-consent | This site (browser local storage) | Remembers whether you accepted or declined cookies | Until you clear it or change your choice |
lulo-attr | This site (browser session storage) | Keeps the campaign details of your visit (see above) so they can be sent with the contact form | Until you close the tab |
lulo-hidden, lulo-greeted, lulo-corner | This site (browser storage) | Remembers whether you hid Lulo the mascot, whether Lulo already said hello, and where you placed Lulo | lulo-hidden until you clear it; the others until you close the tab |
_ga, _ga_<ID> | Google Analytics (only after you accept) | Tells visits apart and counts returning visitors | Up to 2 years |
Google Analytics runs only after you press Accept. You can change your choice at any time with the button, also found at the bottom of every page. You can also block or delete cookies in your browser settings, or install the Google Analytics opt-out browser add-on.
We plan to add Google Tag Manager and advertising measurement tags from Google Ads, TikTok and LinkedIn. They will also run only after you accept, and we will list them here before they go live.
Service providers we use
We share personal information only with service providers that help us run this site, and only what they need:
- Web3Forms delivers contact form messages to our email inbox and checks them for spam. Its privacy policy is on web3forms.com.
- Google provides Google Analytics (only with your consent) and our business email services. Google privacy policy.
- Cloudflare hosts this website and protects it from attacks. Its public library service (cdnjs) also delivers the three.js code that draws our 3D animations. Cloudflare privacy policy.
We may also disclose information when the law requires it.
Information stored outside Canada
Some of our service providers store or process information in the United States and other countries. When information is outside Canada, it is subject to the laws of that country, and authorities there may be able to access it. We choose providers that protect information with security measures comparable to those we use.
How long we keep information
We keep contact form messages for as long as we need them to respond to you and follow up, and no longer than 24 months after our last contact, unless you become a client. Client records are kept for as long as the relationship lasts and as long as tax and legal rules require. Google Analytics data is kept according to the retention setting in our Google Analytics account (no longer than 14 months).
How we protect information
The site is served only over a secure (HTTPS) connection. Access to our inbox and accounts is limited to the people who need it and protected with strong passwords and two-step verification. No method of sending or storing information is completely secure, but we work to protect your information and will notify you and the authorities of a privacy breach when the law requires it.
Your rights and choices
You can ask to see the personal information we hold about you, ask us to correct it, or withdraw your consent (for example, to analytics, or to being contacted). To make a request, write to us through our contact page with the subject “Privacy request”. We respond within the time limits set by law, generally 30 days.
If you are not satisfied with our response, you can contact the Office of the Information and Privacy Commissioner for British Columbia or the Office of the Privacy Commissioner of Canada.
Children
This website is meant for businesses and adults. We do not knowingly collect personal information from children.
Changes to this policy
We will update this policy when our practices or the law change, for example before we add new advertising tags. The date at the top shows the latest version.
Contact us
Questions about this policy or your information? Send us a message through our contact page. Lulo Marketing is responsible for personal information under its control and has a designated person who answers privacy questions.